INSTAFAX

BBC News Online’s mobile traffic hits 45%

Social channels are helping to drive mobile traffic
BBC News has been trialling new digital products to drive mobile traffic. In January it launched 15-second news videos – called Instafax – that are viewable on Instagram. The product name is a reference to the BBC’s teletext Ceefax service that ended in 2012.

On January we talk about this media innovation: Instafax, and according to this news, Instafax and many other digital media is reaching a lot of readers, thanks to the digital platform. However the competence is tough, and the media must keep on getting better to maintain captivate their public and attract more…

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