Instafax is a really good tool. It’s very concise and meaningful, gives to their consumers what they are looking for in a very short time and also in a professional way. I am happily impressed how BBC is capable of adapting so quickly to the trends and more important how they transformed an entertainment app, in a useful tool for their consumers.
Other newspaper and magazines, as Times or National Geographic, etc, also have Instagram accounts, but in my knowledge BBC is the first, using the video tool .So they innovate, adapt to the context and deliver it conveniently.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s