The editorial Market is going through tough days, Digital Media and insufficient time, makes them struggle for their own survival. With this context The Guardian came up with: Do Something, a monthly guide in which they will provide the readers some tips to enhance their lives.This segment will make their audience feel ” inspired”, through captivating and motivational writing that will promote the implementation of new habits.
As the teacher said: knowing your costumers and their needs is crucial to build Strategic Content. And with this insight, they invite their audience to join them, sharing their experiences. Creating a loop, called: Costumer Engagement.