Personal Branding

Understanding who you are and where do you want to go, it’s key to know and understand others. So building our own personal branding is priority, because it sets the basis to be consistent and deliver more simple and precise strategies. As professor Rachel Davis Mersey said, “…we need to know our audience so well that we…

Do Something Manifesto

The editorial Market is going through tough days, Digital Media and insufficient time, makes them struggle for their own survival. With this context The Guardian came up with: Do Something, a monthly guide in which they will provide the readers some tips to enhance their lives.This segment will make their audience feel ” inspired”, through…

Instafax

Instafax is a really good tool. It’s very concise and meaningful, gives to their consumers what they are looking for in a very short time and also in a professional way. I am happily impressed how BBC is capable of adapting so quickly to the trends and more important how they transformed an entertainment app,…