Mixing online with offline

Procter & Gamble have teamed up with Saatchi & Saatchi to create a unique real-life gaming experience for their washing powder brand – Ariel – that is controlled completely by Facebook. – See more at: http://www.simplyzesty.com/Blog/Article/September-2011/Ariel-creates-live-fashion-shoot-controlled-by-Facebook#sthash.sf4u64Hd.dpuf

http://creativity-online.com/work/ariel-ariel-fashion-shoot-case-study/24326

http://www.simplyzesty.com/social-media/ariel-creates-live-fashion-shoot-controlled-by-facebook/

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